Relationships Over Transactions: Understanding the Marketing Flywheel with Trey Sheneman
What once worked for marketing has stopped working today. But the good news is, relational approaches will win out over the transactional every time. In this episode, Trey Sheneman joins Alex to break down his 5A Flywheel for effective marketing. He explains the key question you need to answer for customers at each stage, and he also provides a state of the union for today’s marketing and sales landscape.
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Episode Recap:
- The things that worked for marketing 5 years ago won’t work today
- Funnels are over, and flywheels are the future
- Effective marketing is relational, not transactional
- 5 Stages of the Marketing Flywheel
- 1. Awareness: What are my options?
- 2. Attraction: Why are you the best of the options?
- 3. Acquisition: Can you write an offer you can actually deliver on?
- 4. Activation: How will I use the product or service now that I’ve bought it?
- 5. Advocacy: Who else do I know that needs to know about this solution?
Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com
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